There is nothing worse than fighting traffic and spending time looking for something in the store, only to find your neighborhood retailer doesn't have the item you want in stock.
Shopping on line is as convenient as a Google search, and allows you to shop for the exact products, colors, styles and options you want, while also comparing prices.
Regardless of whether you are shopping for the best fishing tackle, electronics and accessories for your boat or just about anything you can think of, your online search should start with the manufacturer, and then go to Amazon.com. Better yet, go to Amazon.com/Smile and a percentage of your purchase will go the charity of your choice at no additional cost. Amazon has been successful at beating almost everybody's price, because they are dealing in such incredible volume. Much like the big box stores, they are able to leverage the power of their platform to get better prices from their manufacturers and suppliers. Some Amazon purchases qualify for free shipping which is another important factor to consider. That's not to imply that Amazon is always the best bet, but it's a good benchmark price to compare to. While the prices on Amazon are typically good, sometimes you can find better deals elsewhere.
On a recent purchase for a new Motorguide Wireless W75 Saltwater 24 volt 48" Trolling Motor, I was able to find a much better deal on that particular product at The Digital Oasis. The best price I found on Amazon was $827.13, I found the exact same model, new in the box at TheDigitalOasis.com for $667.11. Deals like that warrant spending the extra time to search.
Regardless of where you purchase online, you should read the fine print and be sure you are getting exactly what you think you are paying for, and check the sellers ratings and reviews. It's also a good practice to review the return policy in case you are not happy with your purchase. If you see any red flags, move on.